This can free up our time to focus on higher level, more valuable work – like research and development or strategic planning.
Technology is most often used to improve efficiency – mechanization and automation that can mimic human behavior to carry out repetitive, high-volume tasks. Actively augmenting human decision-making, by adding a layer of machine-driven data analysis to guide our creative choices.Offering opportunities to creatively combine technologies to create new ways of working.Freeing up time for humans to focus on innovation.There are three primary ways technology – and especially Artificial Intelligence (AI) – can encourage human creativity in meeting human needs:
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The question isn’t how to use the technology, it’s what impact that technology can have. The real skill isn’t in developing technological solutions, it’s in identifying what people want – and then finding the best ways to deliver. Success and growth won’t be achieved by focusing on technology alone, because technology is no more than a tool that enables us to develop goods and services that humans need. The challenge isn’t the technology – it’s to be creative in reimagining how to use it to generate fresh opportunities, value and growth. Some have seen this as the rise of the robots – a dystopian future of mass unemployment and dehumanization as intelligent machines do away with the need for people.īut history suggests that while new technologies may end the need for human involvement in some tasks, it will usually also enable the creation of entirely new jobs – even entirely new industries. It’s a shift that’s shaping many of the megatrends (pdf) we’ve identified that are in turn changing how the world works. We’ve now entered the Fourth Industrial Revolution – an era in which machines will become smart, self-optimizing themselves and the systems in which they operate. Since the dawn of the first industrial revolution, machines have largely been used to improve efficiency. To drive long-term growth every business needs creativity and innovation. Here’s how to harness the right AI solutions to ignite creativity and power human enterprise.
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